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Why I have chosen this topic/
I have chosen this topic because I like the atmosphere in strbucks and I love coffee.
And I also think starbucks heard simply to england what one in london has seen where in every street a shop stood.
Company history
1971 the first starbucks shop open at Pike Place Market in Seattle. Starbucks is named after the first mate in novel "Mobby Dick". The connection with the navigation tradition seemed adequate for there first Coffeehouse which tries to bring the best coffee from the warm areas of the earth to the freezing inhabitants of Seattle.
1982 Starbucks company starting to deliver to ratised restaurants and Espressobars
1984 They testing the Starbucks concept in the center of
Seattle.
1996 Starbucks Coffee International opens locations in Japan, Hawaii, and Singapore.
1998 Starbucks Coffe opened in UK.
2002 Starbucks Coffee opened first location in Berlin.
2003 Are about 7000 Starbucks shops in the whole world.
Starbucks is the worldwide leading as supplier, roaster and in marketing and every week are more than 22 million customers
Awards
Starbucks company got many awards.
Orin Smith named one of the "Best Managers of the Year" by Business Week magazine - 2004
Awarded "Colombian Order of the Grand Cross Medal" by the Secretary of Agriculture of the State of Nariño, Colombia - 2004
Recognized as one of "Most Trusted Brands" by Ad Week magazine - 2003
Mary Williams, svp Coffee, is awarded a "Lifetime Achievement Award" from the Specialty Coffee Association - 2003
Starbucks Law and Corporate Affairs department is voted "Pro Bono Firm of the Year" by the King County Bar Association -2003
Mary Williams, svp Coffee, is awarded "Individual Green Globe Award" by the Rainforest Alliance - May 2003
Starbucks energy reduction project receives "Energy Conservation Award" by The Business and Industry Resource Venture - May 2003
Ranked 8th in Brandweek's "Super Brand List" - 2003
Presented the "Global Brand Marketing Award" in the Food and Beverage category by the Korea Economic Daily and the Ministry of Commerce in Korea - 2003
Listed on "Ethibel Investment Register and the Ethibel Sustainability Indexes" - 2003
Recognized as one of "Ten Most Admired Companies in America" - FORTUNE Magazine - 2003
Environmental protection
Starbucks company shows commitment to the protection of the environment.
It helped understanding problems and developing innovation and flexible solutions. They also only buy and sell environmental friendly products.
The Cultivation
Most coffe cultivation areas are in the tropical degrees.
Starbucks company buy only best grenn coffee beans of the whole world and this is the different to the other companies.
Products
In Starbucks coffee lovers can find out how different kinds of coffee from different areas can taste. There are over 16 different coffee kind and some seasonal coffees. They divided the coffe into 3 categories to simple the choice.
Mild is refreshing and strong. Its ideal to enter the Starbucks assortment.
Smooth has a rounded and well balanced aroma its provide an extansive and aromatic coffee experience.
Bold are varied and strong it has a special elegance its intensity and has a unique arome .
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